Focus on healthcare-specific, long-tail keywords that reflect patient needs for more relevant traffic.
Narrow down your audience to specific locations where your services are available to maximize ad relevance.
Ensure landing pages are fast, mobile-friendly, and designed to convert with clear CTAs and relevant healthcare info.
Exclude irrelevant searches to reduce wasted spend and focus on qualified leads for healthcare services.
Track phone calls driven by PPC campaigns to understand which ads are converting potential patients.
Add location, call, and site link extensions to provide more information and increase click-through rates.
Experiment with variations of headlines and descriptions to see what resonates best with potential patients.
Keep an eye on competitor ads and strategies to adjust your bidding and targeting for better visibility.