Use tools like Google Analytics or social media insights to gather demographic and behavioral data about your target audience.
Analyze historical data such as conversion rates or click-through rates to set realistic SEO goals, whether for traffic or conversions.
Use tools like Ahrefs or SEMrush to gather data on competitors’ top-ranking keywords, backlink profiles, and traffic estimates.
Categorize keywords by intent using search volume and data from tools like Google Search Console to match them with user needs.
Use tools like Ubersuggest to find keyword search volume and difficulty scores, targeting those with a volume of 1k-10k and moderate difficulty.
Tools like Google Trends can help you find long-tail keywords with lower competition, which often convert at a higher rate (data shows long-tail keywords account for 70% of all searches).