The Eye Super-Speciality Hospital Witnessed 108.3% Growth in Organic Traffic on Website.

- About

Super -Speciality Eye Hospital.

Established in 1996the super-specialty eye hospital offers affordable eye care. With a presence in multiple locations, it provides several services from routine eye tests to advanced surgeries.

Its commitment is to deliver top-notch care with experienced professionals, cutting-edge technology, and ethical practices.

From blade-free surgeries to comprehensive care, we ensure quality without compromise, driven by patient satisfaction and a dedicated team passionate about excellent eye care.

The Objective.

The primary objective for super-specialty eye hospital was to leverage digital marketing strategies to:

  • Increase website traffic and organic search visibility.
  • Generate leads and convert them into new patients.
  • Enhance brand awareness and establish themselves as a leading eye care provider in the Hyderabad region.

- The Challenges

Challanges for the Super-Speciality Eye Hospital.

The super-specialty eye hospital faced challenges in having a technically optimized website for both users and search engines. Additionally, two major obstacles hindered the website’s growth:

  • Minimal and unoptimized content.
  • Not optimized for on-page SEO.
  • Not optimized for technical SEO.
  • No quality backlinks.

- The Solution

Created & Implemented Custom Marketing Plan.

We devised a comprehensive campaign strategy to address these challenges, focusing on:

Technical SEO: Auditing the website and implementing technical improvements such as schema addition, sitemap creation, and crawling and indexing optimization.

On-page Optimization: Optimizing header tags, meta tags, and internal linking on service pages.

Content Optimization: Conducting content gap analysis and providing recommendations to enhance the website’s SEO health score.

Off-Page SEO: Building high-quality backlinks from external websites to increase the website’s online presence and domain authority.

- The Result

The Results We Achieved for the Super-Speciality Eye Hospital.

The campaign yielded significant results for the super-specialty eye hospital:

  • Increased organic sessions by 156% within 5 months.
  • Exponential improvement in the organic user base.
  • 108.3% increase in organic sessions base.
  • 186% improvement in clicks, attributed to on-page optimization and technical implementations.
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