- About
The Medical Centre is a leading multi-specialty hospital situated in the heart of Lucknow. Renowned for its team of highly skilled doctors and comprehensive suite of medical services, the medical center caters to a wide range of healthcare needs.
From cardiology and neurology to pediatrics and orthopedics, it prioritizes patient well-being and utilizes advanced technology to deliver exceptional care.
We have recognized the potential of attracting new patients through a robust online presence for the multi-specialty hospital. Their goals included:
- The Challenges
Below are the major challenges that had to be addressed and worked upon when formulating and implementing strategies for the multi-specialty hospital.
- The Solution
We tackled the identified roadblocks with a two-pronged approach:
Focused on Technical SEO: Through a comprehensive website audit, we meticulously checked over 250 technical points manually and with tools. We prioritized addressing critical technical issues to enhance our website’s SEO friendliness, leading to improved site performance and increased organic sessions.
Rich Content Development: Content is the most important factor in SEO. Recognizing a content gap on the website, Crawl Math focused on creating content that catered to both users and search engines. This involved targeting long-tail keywords and ensuring readability.
Contextual Link Building: During the audit, we identified internal linking opportunities and recommended and implemented internal linking strategies to enhance our internal linking structure and facilitate better crawling for search engine bots.
- The Result
After implementing the strategies mentioned above, we have achieved remarkable results for the Medical Centre’s website:
Get Found. Get Patients.
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