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Pune-Based Home & Elderly Care Services Provider Revenue Increased by 172%.

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- About

Home and Elderly Care Provider.

It’s a leading provider of home and elderly care services in Pune, Maharashtra. Dedicated to enhancing the well-being of seniors, they offer personalized care plans and compassionate support, allowing individuals to age gracefully in the comfort of their own homes.

The Objective.

The home and elderly care provider approached us with a clear goal:

  • Increase leads
  • Connect with more potential clients seeking high-quality home care services for their loved ones.
  • Establish a strong online presence and become the go-to resource.

- The Challenges

Challanges the Home and Elderly Care Provider Was Facing.

While working towards the needed goals set by the brand, several challenges required attention and action. These challenges included:

  • Limited Online Visibility: The home and elderly care provider struggled to be found in search engine results, hindering brand awareness and lead generation.
  • Unoptimized Website Content: The website lacked content addressing the specific needs and concerns of families seeking home care services, impacting search engine ranking and user engagement.
  • Inaccurate Google Business Profile (GBP): Outdated or missing information on their GBP profile created confusion and missed opportunities for valuable phone inquiries.

- The Solution

Created & Implemented Custom Marketing Plan.

To overcome these challenges, the Crawl Math team developed a holistic solution to enhance the website’s technical optimization and increase its visibility to potential customers. The core components of this strategy included:

  1. Conducting a thorough website audit.
  2. Implementing technical SEO enhancements.
  3. Optimizing off-page SEO factors.

 

  • SEO Strategy for Senior Care: We implemented a comprehensive SEO strategy tailored to the senior care industry. This included keyword research to identify terms families use to search for home care services and competitor analysis to understand the online landscape.
  • Content Creation for Families: We developed informative and engaging website content that addressed common concerns of families seeking home care, such as types of services offered, benefits of in-home care, and navigating the selection process. This content was optimized for search engines, making it easier for potential clients to find the home and elderly care provider online.
  • Optimizing Google Business Profile: We claimed and optimized its GBP profile, ensuring accurate information, high-quality photos, and positive client reviews were readily available to families searching online.

- The Result

The Results We Achieved for the Home and Elderly Care Provider.

The outcome of these efforts was remarkable for the home and elderly care provider:

  • Increased website leads by 65%.
  • GBP call increased by 40%.
  • Overall Revenue Increased by 172%.
  • Overall online presence enhanced so well, now it’s more accessible for Pune families to discover their exceptional home care services.
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