- About the Hospital
The premier multi-specialty hospital in Vadodara, Gujarat, has carved a niche for itself in the cosmetic and plastic surgery landscape. Led by the esteemed Dr. Umesh Shah and his team of qualified professionals, it offers a comprehensive suite of treatments, from liposuction and rhinoplasty to breast augmentation and facelifts.
Their commitment to excellence and patient satisfaction has earned them a stellar reputation as a trusted provider of advanced aesthetic and medical solutions.
- What the client wanted!
The multi-specialty hospital set out with the goal of establishing an organic presence on SERPs. To make this a reality, the following objectives were laid down:
- The Challenges
With the online space oversaturated with other cosmetic clinics providing the same cosmetic services, The multi-specialty hospital was on a mission to rank for generic competitive keywords such as “cosmetic surgery hospital in Gujarat,” “cosmetic clinic in Gujarat,” “plastic surgery near me,” and “laser treatment in Gujarat” and more.
Limited Brand Awareness: A competitive online environment made it difficult for potential patients seeking cosmetic surgery in Gujarat to discover Amish Hospital.
Unoptimized Website: The website lacked proper SEO optimization, hindering organic search ranking and user engagement.
Undervalued Local Presence: Limited focus on local SEO strategies meant potential patients searching for “cosmetic surgery near me” or similar local terms might miss out on the multi-specialty hospital.
- The Solution
Considering the challenges and objectives, we formulated a comprehensive strategy to enhance the website’s SEO performance:
Previously, we identified issues with the top navigation structure, including irrelevant anchor text and incorrect URL linking. To address this, we conducted a search volume analysis and recommended a new top navigation layout with relevant anchor text, enhancing user experience and SEO performance.
- The Result
The outcome of these efforts was remarkable for the multi-specialty hospital:
Get Found. Get Patients.
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